3D visualization offers significant operational and commercial advantages. Here is how your business can benefit:
Business value & ROI
Accelerated Sales & Higher Conversion: Drive decision-making by enabling clients to visualize your products.
Reduced Overhead & Logistics: Eliminate shipping, staging, and production costs associated with sending physical products to traditional photo studios.
Pre-Manufacturing Visuals: Generate photorealistic imagery before physical production begins directly from 2D drawings, CAD files or reference images.
Maximum Asset Reusability: Easily render new camera angles and updated finishes on demand for future marketing campaigns without starting from scratch.
Scalable Asset Utility: Receive high-resolution, multi-purpose visuals tailored for seamless integration across all channels.
See production examples below:
project overview / product I
Client: Gutenberg Agency / Brico Dépôt
Brief: Serie of images showing how to install a deck and its accessories
Product: NEVA Composite Deck Board and Accessories
technical execution
- Modeled all products in 3ds max using reference images
- Assembled the scene in Houdini
- Managed the entire look dev pipeline, including custom texturing, shading, lighting, V-Ray rendering, and final compositing.
Copyright: © Gutenberg Agency
stage 1
stage 2
stage 3
project overview / PRODUCT II
Client: Gutenberg Agency / Brico Dépôt
Brief: Packshots of 49 products in different views and finishes
Product: Wall Mounted Products for Bathroom Environment
technical execution
- Optimized existing 3D assets and import into Houdini
- Developed an automated data-driven procedural pipeline in Houdini and V-Ray to streamline large-scale commercial packshot generation. The system parses data from a spreadsheet to execute automated asset import, material/shader assignment, camera framing, and standards-compliant output naming conventions.
Copyright: © Gutenberg Agency
below : Corner shower basket with its different finishes / 3-4 view
brushed brass finish
copper finish
chrome finish
matt white finish
below : Corner shower basket with its different finishes / front view
brushed brass finish
copper finish
chrome finish
matt white finish
below : Corner shower basket with its different finishes / Exploded view
brushed brass finish
copper finish
chrome finish
matt white finish
project overview / PRODUCT III
Client: Gutenberg Agency / Brico Dépôt
Brief: New SWIRL Tapware Range Launch
Product: Tapware
technical execution
- Created background texture on which the tapware range will be displayed
- Managed the entire look dev pipeline in Houdini, including 3D assets optimization, custom texturing, shading, lighting, V-Ray rendering, and final compositing.
Copyright: © Gutenberg Agency
